How Social Media Transforms the Way We Live and Do Business
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Erik Qualman’s book, Socialnomics: How social media transforms the way we live and do business is an effective wake-up call for corporations and marketers, and is written by a sincere and authentic practitioner. The social media approach is a next era and shows that in the “people-driven economy,” effective affinity marketing is a contagious recommendation process operating within affinity groups. “People referring products and services via social media are the new king. This “social-media mediation” is perceived by individuals as a form of disintermediation and deliverance, shielding them from the marketing litanies imposed upon them by impersonal marketing machines. What we hear in our social media world comes from people we have chosen to listen to. View full article »
