Why Alexa Rank is Important

Popularity is not determined only by Google Pagerank but also by Alexa rank. Higher Alexa rank increases the website’s value. Contrary to Google Pagerank, Alexa rank refers to traffic.

Alexa Ranking is a site ranking assigned by Alexa Internet to measure websites’ popularity. The higher the ranking is, the smaller number is the rank given. Based on Alexa, Google (Alexa Ranking 1) is the most popular website in the Internet, followed by Yahoo, Facebook, and Youtube.

You can see website ranking in your browser after installing the toolbar or just check it at Alexa website.

How accurate is Alexa Ranking?

Alexa ranks sites based on tracking information of users of its Alexa Toolbar for Internet Explorer and from plugins in Firefox. I have seen a Singapore website with 10k visitors a day ranked 60k in Alexa, while an Indonesian site with just 1k visitor a day ranked 30k in Alexa. Alexa Ranking is known to be unreliable, and skewed specially to websites with webmasters visitors.

The main factor of Alexa Ranking calculation is the number of visits by the Alexa toolbar users. As long as more of your visitors have Alexa toolbar, your Alexa ranking will shoot up.

Here is the five easy and simple ways to rank higher in Alexa:

Install Alexa Toolbar

Download and install Alexa Toolbar.

Write About Alexa Ranking

Posting an article about Alexa Ranking is a good way to attract more webmasters to your blog, most of whom have the toolbar installed.

Participate In Webmaster Forums

Again, most webmasters have Alexa toolbar installed.