How Social Media Transforms the Way We Live and Do Business

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Erik Qualman’s book, Socialnomics: How social media transforms the way we live and do business is an effective wake-up call for corporations and marketers, and is written by a sincere and authentic practitioner. The social media approach is a next era and shows that in the “people-driven economy,” effective affinity marketing is a contagious recommendation process operating within affinity groups. “People referring products and services via social media are the new king. This “social-media mediation” is perceived by individuals as a form of disintermediation and deliverance, shielding them from the marketing litanies imposed upon them by impersonal marketing machines. What we hear in our social media world comes from people we have chosen to listen to.

The eight chapters of the books analyze the new challenges and opportunities that the social media re-segmentation and restructuring of the market will present to businesses. Socialnomics looks forward. If you want to harness the power of social media for your business, read Socialnomics.

Erik Qualman is clearly at the forefront of Social Media thinking and how best to harness it for businesses and consumers! The most salient point clearly resonates with me: the social media revolution is happening with or without me; without sounding trite or cliched, Qualman details, with irrefutable and compelling case studies, that this (social media) is the way things are going to be, radically changing how it always was!